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PEX is a cloud-based service for analyzing all sorts of data. PEX uses Omni channels to acquire and store information among which online channels are most commonly used. PEX technology uses advanced computation and algorithm for statistical inferences and can process information at an incredible speed and map customer engagement in different touchpoints.PEX gives the benefit of saving employees and customers’ precious time. PEX helps companies to improve a customer journey by analyzing customer feedback. This gives customers a sense of belonging and satisfaction at every interaction.